Video January 1, 2024

Coffee Shop Promo Video

Step into the bustling ambiance of Second Cup, where the aroma of freshly brewed coffee mingles with the chatter of eager customers. This portfolio item showcases a comprehensive video analysis conducted within a Second Cup store, meticulously capturing the flow of customers as they enter, browse, and make purchases. The primary objective of this project was to gain insight into customer behavior within a physical retail space, specifically focusing on the patterns and preferences observed during their interaction with the Second Cup coffeeshop environment. Utilizing advanced video recording techniques and sophisticated analytics software, we meticulously documented the entire customer journey within the Second Cup store, identifying peak hours of foot traffic, customer dwell times, and purchasing habits. Armed with actionable insights gleaned from this video analysis, Second Cup can implement targeted improvements to enhance the overall customer journey and drive business growth, from optimizing store layout and product assortment to refining service protocols, ultimately empowering the brand to stay ahead in an ever-evolving market landscape.

Video #1: https://www.youtube.com/watch?v=zmAgL0ppX84
Video #2: https://www.youtube.com/watch?v=bP5Lgsbcm4g

Task

Videography

  • Strategy

    Video Reel

  • Design

    Videography

  • Client

    Second Cup

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